{"id":1872,"date":"2023-04-15T16:14:02","date_gmt":"2023-04-15T16:14:02","guid":{"rendered":"https:\/\/hendin.ca\/?p=1872"},"modified":"2025-08-21T18:12:24","modified_gmt":"2025-08-21T18:12:24","slug":"money-pours-into-greenhouse-automation","status":"publish","type":"post","link":"https:\/\/hendin.ca\/index.php\/2023\/04\/15\/money-pours-into-greenhouse-automation\/","title":{"rendered":"Money Pours into Greenhouse Automation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1872\" class=\"elementor elementor-1872\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44c529e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44c529e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dca394e\" data-id=\"dca394e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdd97a5 elementor-widget elementor-widget-image\" data-id=\"cdd97a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"218\" src=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1-300x218.jpg\" class=\"attachment-medium size-medium wp-image-1861\" alt=\"\" srcset=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1-300x218.jpg 300w, https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1-1024x745.jpg 1024w, https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1-768x559.jpg 768w, https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1-1200x873.jpg 1200w, https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/denso-robot-5-scaled-1320x960-1.jpg 1320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd3e09 elementor-widget elementor-widget-heading\" data-id=\"6bd3e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Money Pours Into Greenhouse Automation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d07807f elementor-widget elementor-widget-text-editor\" data-id=\"d07807f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">No farmer is surprised anymore by the almost daily announcements of robotic ag innovations. We are way past the novelty of GPS driven tractors. In fields, orchards, vineyards and greenhouses programable or autonomous equipment is already doing everything from seeding to harvesting. No matter what the crop, robots have arrived to do the work. This is especially true in greenhouses as grower after grower buys or leases robotic equipment.<\/span><\/p><p><span style=\"color: #000000;\">Less obvious, behind the scenes, is the restructuring of the robotics industry as money pours into greenhouse automation. The flow is visible in three currents: <strong>(a)<\/strong> Investments\/Acquisitions by Existing Greenhouse Suppliers <strong>(b)<\/strong> Investments by Growers <strong>(c)<\/strong> Vertical Farming.<\/span><\/p><h3><span style=\"color: #3c8f35;\">1\/ Investments\/Acquisitions by Existing Greenhouse Suppliers:<\/span><\/h3><p><span style=\"color: #000000;\">Dutch companies have supplied the international greenhouse industry for decades. Prominent among these is <strong><a href=\"http:\/\/www.priva.com\">Priva<\/a><\/strong>. Priva is a high-tech company in the climate control field, specializing in smart building automation, greenhouse technology &amp; indoor farming. <\/span><\/p><figure id=\"attachment_1866\" aria-describedby=\"caption-attachment-1866\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-1866 size-thumbnail\" src=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/kl-210624_priva-kompano-_rb40998-bewerkt-lowres-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-1866\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Kompano&#8217;s Cutting Jaws<\/span><\/figcaption><\/figure><p><span style=\"color: #000000;\">In late 2021, Priva introduced Kompano, a robot that can move around a greenhouse independently. The robot is designed to de-leaf tomato plants 24-7. The machine was a joint venture with a Belgian company, Octinion, that was simultaneously developing a strawberry harvester. The two firms have since merged to form Octiva. Expectations are high that Octiva will become a greenhouse automation powerhouse.<\/span><\/p><p><span style=\"color: #000000;\">Equally well known in greenhouse agriculture is the Dutch firm, <a href=\"https:\/\/ridder.com\/\">Ridder<\/a>. Ridder manufacturers electric motors that control <\/span><span style=\"color: #000000;\">greenhouse <\/span><span style=\"color: #000000;\">climate by opening &amp; closing vents and screens. The motors provide constant control of vent and screen positions, regardless of conditions, load or type of greenhouse.\u00a0<\/span><\/p><figure id=\"attachment_1645\" aria-describedby=\"caption-attachment-1645\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-1645 size-thumbnail\" src=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/03\/MetoMotion-Tomato-Harvester-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-1645\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Metomotion Tomato Harvester<\/span><\/figcaption><\/figure><p><span style=\"color: #000000;\">In 2022, Ridder invested in Metomotion, an Israeli company which invented a cherry tomato harvester. The machine moves around the greenhouse autonomously and has been successfully deployed to greenhouse operations in Holland and Great Britain. Ridder is now bringing the machine to North America.<\/span><\/p><p><span style=\"color: #000000;\">In a twist on this theme, the automated irrigation firm, <a href=\"https:\/\/www.netafim.com\/en\/\">Netafim<\/a>, recently purchased the\u00a0 Dutch greenhouse manufacturer, <a href=\"https:\/\/www.netafim.com\/en\/greenhouse\/\">Gakon<\/a>. Netafim is owned by <a href=\"https:\/\/www.orbia.com\/\">Orbia<\/a>, a large multinational with sales last year of almost $10 billion (USD). This vertical integration and concentration of ownership is only possible as money pours into greenhouse automation.<\/span><\/p><h3><span style=\"color: #3c8f35;\">(b) Investments by Growers<\/span><\/h3><figure id=\"attachment_1914\" aria-describedby=\"caption-attachment-1914\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1914 size-thumbnail\" src=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/grip-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-1914\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Root AI Cutter<\/span><\/figcaption><\/figure><p><span style=\"color: #000000;\"> More common in the United States than in Canada are growers large enough to develop their own greenhouse robots or buy a robot manufacturer. An American example is <a href=\"https:\/\/www.appharvest.com\/\">AppHarvest<\/a> which operates 4 farms in Kentucky with 165 acres under glass. They grow \u00a0tomatoes, salad greens, strawberries and cucumbers. Recently, AppHarvest bought <a href=\"https:\/\/root-ai.com\/\">RootAI<\/a>, a robotics developer that has pioneered robot harvesting of cherry tomatoes and other produce. The Rootai sensors can \u201csee\u201d individual fruits and pluck them from even cluttered stems and vines.<\/span><\/p><p><span style=\"color: #000000;\">Farther north, <a href=\"https:\/\/www.littleleaffarms.com\/\">Little Leaf Farms<\/a> has developed it&#8217;s own systems to fully automate the production of lettuce. From seeding through harvesting and packaging their baby lettuce is untouched. Their customers are close to the farm and they expect sales this year to reach $100 mil, (USD).<\/span><\/p><figure id=\"attachment_1809\" aria-describedby=\"caption-attachment-1809\" style=\"width: 150px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-1809\" src=\"https:\/\/hendin.ca\/wp-content\/uploads\/2023\/04\/sddefault-150x150.webp\" alt=\"\" width=\"150\" height=\"150\" \/><figcaption id=\"caption-attachment-1809\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Mycionics Mushroom Harvester<\/span><\/figcaption><\/figure><p><span style=\"color: #000000;\">In Canada, <a href=\"https:\/\/ttmf33.wixsite.com\/whitecrestmushrooms\">Whitecrest Mushrooms<\/a>, a grower near Woodstock, Ontario worked with the <a href=\"https:\/\/www.vinelandresearch.com\/\">Vineland Research and Innovation Centre<\/a> to develop a robot to harvest mushrooms. The result was so successful that <a href=\"https:\/\/mycionics.com\/\">Mycionics<\/a>, a manufacturer of mushroom harvest robots, was the spinoff. Mycionics plans to export their mushroom harvest robot world wide.<\/span><\/p><h3><span style=\"color: #3c8f35;\">3\/ Vertical Farming<\/span><\/h3><p><span style=\"color: #000000;\">Vertical farming can best be understood as factory food production. Plants are grown indoors on racks using artificial light. Highly automated systems do everything from seeding to harvesting. With the racks as high as 15 rows vertical, the output per sq. meter of land is huge compared to traditional field cultivation.<\/span><\/p><p><span style=\"color: #000000;\">One of the largest vertical farms in the world is located in the Emirate of Dubai. Bustanica hosts 31,000 sq. metres of rack space using technology supplied by <a href=\"https:\/\/cropone.ag\/\">Crop One<\/a>, an\u00a0<\/span><span style=\"color: #000000;\">American <\/span><span style=\"color: #000000;\">ag-tech\u00a0 firm.<\/span><\/p><p><span style=\"color: #000000;\">The operation has experienced serious technical issues around it\u2019s energy consumption. Only 1000 sq. meters of its racks are currently in production. But, because the project is backed in part by both Emirates Airlines and the government of Dubai, the farm faces no risk of shutdown. Deep pocketed investors provide that level of security.<\/span><\/p><h3><span style=\"color: #3c8f35;\">Conclusion<\/span><\/h3><p><span style=\"color: #000000;\">The pace of change in the ag robotics industry can only increase as investment lubricates the entry of new players to the field and the consolidation of existing ones. To see more of the players in greenhouse automation, visit our\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/hendin.ca\/index.php\/greenhouse-automation\/\">Greenhouse Automation Directory<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Money Pours Into Greenhouse Automation No farmer is surprised anymore by the almost daily announcements of robotic ag innovations. We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[77,6],"tags":[79,82,81,78,80],"class_list":["post-1872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenhouse-automation","category-greenhouses","tag-ag-robotics","tag-automated-greenhouse","tag-cucumber-harvest-robot","tag-greenhouse-automation","tag-tomator-harvest-robot"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/posts\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/comments?post=1872"}],"version-history":[{"count":68,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/posts\/1872\/revisions"}],"predecessor-version":[{"id":7619,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/posts\/1872\/revisions\/7619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/media\/1861"}],"wp:attachment":[{"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/media?parent=1872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/categories?post=1872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hendin.ca\/index.php\/wp-json\/wp\/v2\/tags?post=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}